Health is a function of participation.

Participation is a function of fitness. ^tm

FitnessMed.com

suite 935 east, 845 north michigan avenue, chicago, il  60611-2252
voice: (312) 337-0732    fax: (312) 642-8383

About Dr. Applebaum

• medical practice

• brief fitness bio

• images

• fitness services and programs

• Dr. Applebaum's National Fitness Initiative

• fitness rants

• the FitnessMed estore

All programs and services, except personal training, can be provided in person, in a seminar format or over the phone as distance learning.  Personal training must be done face-to-face. The following services and programs are available:

For additional information or to schedule a program/service please call Dr. Applebaum's office:

(312) 337-0732, extension 2

Low-Carb Fitness Programs

A person following the low-carb lifestyle is in a very different metabolic situation from other fitness seekers.  Whether your goal is endurance, bodybuilding, bodysculpting or general fitness, Dr. Applebaum will develop a customized program employing the techniques you need to achieve them. 

Fit to Parent ^tm

Unlike any other initiative directed at saving children from the devastating effects of "overweight," Fit to Parent ^tm targets the home lives of parents-to-be and parents of children age 3 and younger.  Fit to Parent ^tm teaches adults how to improve their lifestyles in preparation for raising healthy children and in doing so, improve their own health and relationships.

To see the effects of "overweight" on children, click here.

For additional information in Adobe Acrobat format, click here.  (To view this additional information, you will need the Adobe Acrobat Reader which is FREE and available at www.adobe.com)

Focused Fitness ^tm Program

Get the body you want!

Whether you need to lose fat, gain muscle or both, the Focused Fitness ^tm Program will help you achieve your appearance and fitness goals.

Using his proven Focused Fitness ^tm techniques, Dr. Applebaum will create a complete and personalized fitness and performance nutrition program for you.

The Focused Fitness ^tm Program respects the reality and value of your time.  For most people, it averages only 29 minutes per day.

Focused Fitness ^tm Mentor Program

In addition to creating a Focused Fitness ^tm Program for you, the Mentor Program includes monthly fitness and nutrition follow-ups.

Biomechanically Exact Strength Training ^tm (BEST ^tm)

Based on the same training techniques developed for the manned space program and used by NASA , BEST is the safest and most efficient strength training program Dr. Applebaum has ever developed.

Unlike conventional training techniques, BEST ^tm concentrates training into brief bursts of very intense muscular overload.  The result is unequalled strength gain per unit of training time.

Dr. Applebaum's AfterBurn ^tm Program

AfterBurn ^tm is a nutrition strategy that maximizes the results of your training routine.  Although all burned calories are virtually identical, all replaced calories are not.

By acting as a synergist, AfterBurn ^tm makes the most of your training efforts.

Dr. Applebaum's Lifelong Fitness Programs

The Lifelong Fitness Program (“LFP”) is the most comprehensive personal nutrition and fitness training program ever developed.

Referring to the table below, of the top seven causes of death (and their associated morbidities and debilitations), EACH IS PREVENTABLE, entirely or in part, through proper nutrition and ongoing physical activity.

 

Causes of  Death
45-64 years All causes	65 years and over All causes
1 Malignant neoplasms, including neoplasms of lymphatic and hematopoietic tissues	1 Diseases of heart
2 Diseases of heart	2 Malignant neoplasms, including neoplasms of lymphatic and hematopoietic tissues
3 Accidents and adverse effects	3 Cerebrovascular diseases
4 Cerebrovascular diseases	4 Chronic obstructive pulmonary diseases and allied conditions
5 Chronic obstructive pulmonary diseases and allied conditions	5 Pneumonia and influenza
6 Diabetes mellitus	6 Diabetes mellitus
7 Chronic liver disease and cirrhosis	7 Accidents and adverse effects
8 Human immunodeficiency virus infection	8 Nephritis, nephrotic syndrome, and nephrosis
9 Suicide	9 Alzheimer's disease
10 Pneumonia and influenza	10 Septicemia

 Data are from the National Center for Health Statistics.

Comprising 20 hours of education, training and program development, including up to 15 hours of face time with Dr. Applebaum, LFP teaches you the techniques of fitness for now and your future.  Some parts of LFP are conducted in seminar format while other parts take place in the gym.

By the end of LFP, you will have an appropriate fitness program for where you are currently in your life plus the skills and knowledge needed to properly modify your program as you age.  

LFP includes:

Nutrition Training:  you will develop a nutrition program to help you gain lean muscle mass and lose fat at will and learn how to modify the plan as you age.  Education in meal planning, meal composition and meal strategies is provided.  An additional option of specific menu planning (recipes, foods, etc.) is available. 

Physical Training:  at the core of LFP’s physical training program are strength and endurance training.  You will develop a strength training program that will last a lifetime and learn how to modify it as you age.  You will also develop an endurance training regimen and the skills to modify it.

Adult Sport-Specific Training Programs (Including Off-, Pre- and In- Season Training and Performance Nutrition Plans)

If you engage in a sport and desire to improve your performance, Dr. Applebaum will develop a program for you based on your goals and needs. 

Nutrition Training: different sports utilize different energy pathways.  A performance nutrition program appropriate to the type of sport in which you engage will be provided.  This program will include information about supplementation and modifications necessary for fat loss or lean muscle gain.  Education in meal planning, meal composition and meal strategies is provided.  An additional option of specific menu planning (recipes, foods, etc.) is available. 

Physical Training:  for most sports, there are Off-, Pre- and In- Seasons.  Depending on your sport, you will receive a training program appropriate to all of the seasons.  Each program includes relevant strength, endurance and flexibility training regimens.

Fitness Programs for Older Adults (beginning at age 48)

There are a number of physiologic changes that our bodies go through as part of the aging process.

Dr. Applebaum’s Fitness Program for Older Adults is designed to provide you with customized nutrition and physical training programs that are age- and condition- appropriate.

Nutrition Training:  your nutrition program will include information about supplementation and modifications necessary for fat loss or lean muscle gain.  Education in meal planning, meal composition and meal strategies is provided.  An additional option of specific menu planning (recipes, foods, etc.) is available.

Physical Training: you will receive a training program appropriate to your goals and needs.  Each program includes relevant strength, endurance and flexibility training regimens.

Fitness During Pregnancy

Dr. Applebaum’s Fitness During Pregnancy Program is designed to provide you with customized nutrition and physical training programs that are appropriate for you and your pregnancy.

Nutrition Training:  your nutrition program will include information about supplementation and modifications necessary for staying in shape while pregnant.  Education in meal planning, meal composition and meal strategies is provided.  An additional option of specific menu planning (recipes, foods, etc.) is available.

Physical Training: you will receive a training program appropriate to your goals and trimester of pregnancy.  Each program includes relevant strength, endurance and flexibility training regimens.

Fitness After Pregnancy

Dr. Applebaum’s Fitness After Pregnancy Program is designed to provide you with customized nutrition and physical training programs that are appropriate for you and your postpartum condition.

Nutrition Training:  your nutrition program will include information about supplementation and modifications necessary for getting into the shape you want.  Education in meal planning, meal composition and meal strategies is provided.  An additional option of specific menu planning (recipes, foods, etc.) is available.

Physical Training: you will receive a training program appropriate to your goals and needs.  Each program includes relevant strength, endurance and flexibility training regimens.

Be Your Own Personal Trainer ("BYOPT ^tm")

BYOPT ^tm is a do-it-yourselfer's course in becoming your own personal trainer.  Learn how to create a nutrition and fitness program that will work for you.  The principles of Focused Fitness ^tm and performance nutrition are taught in a comprehensive, yet easy to understand, manner.

Be Your Own Diet Guru ("BYODG ^tm")

BYODG ^tm is a do-it-yourselfer's course in becoming your own diet guru.  Learn how to create a nutrition plan that will work for you.  The principles of effective weight management are taught in a comprehensive, yet easy to understand, manner.

Fitness Programs for Cancer Survivors

These programs, comprising both training and nutrition plans, are designed to help the cancer patient recuperate and engage in a lifestyle of greater independence and functional capacity.

Fit to Grandparent ^tm

Unlike any other initiative directed at saving children from the devastating effects of "overweight," Fit to Grandparent ^tm targets the grandparents, who in many families play an important role.  Fit to Grandparent ^tm teaches adults how to improve their lifestyles in preparation for helping to raise healthy grandchildren and in doing so, improve their own health and relationships.  Course content is age-appropriate.

To see the effects of "overweight" on children, click here.

Dr. Applebaum's Insanely Simple Diet ^tm

Dr. Applebaum's Insanely Simple Diet ^tm ("ISD") is for people interested in weight loss but do NOT want to change the foods they eat or begin a structured training program.  Based on proven weight loss principles, ISD makes weight loss as easy as possible.  NO special foods, NO phases, NO expensive supplements.

Dr. Applebaum's Ceremony Diet ^tm

This unique program will help you achieve your weight loss goals by directing the power of what matters in your life towards those goals. 

Youth Sport-Specific Training Programs (Including Off-, Pre- and In- Season Training and Performance Nutrition Plans)

If you are:

• The parent of a youth athlete or

• A youth athlete

who engages in a sport and desires to improve his/her performance, Dr. Applebaum will develop a program for him/her/you based on his/her/your goals and needs.

Nutrition Training:  different sports utilize different energy pathways.  A performance nutrition program appropriate to the age and the type of sport in which the youth athlete engages will be provided.  This program will include information about supplementation and modifications necessary for fat loss or lean muscle gain.  Education in meal planning, meal composition and meal strategies is provided.  An additional option of specific menu planning (recipes, foods, etc.) is available.

Physical Training:  there are unique challenges to training the youth athlete.  Unlike adults, youths are not fully grown and special attention must be paid to this developmental difference.  The same techniques used in adult training can have negative lifelong consequences to the youth athlete.

For most sports, there are Off-, Pre- and In- Seasons.  Depending on the sport, the youth athlete will receive a training program appropriate to all of the seasons.  Each program includes relevant strength, endurance and flexibility training regimens.

Dr. Applebaum's Fit Kids Program for Parents

Raise kids that are fit, not overfat.  Learn what children need to grow up healthy and fit.  Develop a fitness lifestyle for your kids.  The CDC estimates that one in three children will develop diabetes from being overfat.  This is one of the best ways to give your children the "gift of healthy life."

For a list of other conditions affecting children who are unfit, click here.

The Fit Kids Program covers the general principles of raising fit kids.

Be Your Own Personal Trainer for Parents ("BYOPT for Parents ^tm")

BYOPT ^tm is a do-it-yourselfer's course in becoming your children's personal trainer.  Intended for parents of children ages 4 - 16, you will be instructed on how to create nutrition and fitness programs for your children.

How important is it to raise a fit child?  For a list of conditions affecting children who are unfit, click here.

Family Fitness Programs

Ever wish that your family could have its own personal nutrition and fitness coach?  It can!  Learn how to live the fitness lifestyle as a family.  This program includes education on:

• nutrition

• training

• shopping

• meal planning 

• meal preparation

Pricing varies depending on the number of family members and program length.

About Celebrity Programs

Dr. Applebaum will endeavor to meet your requests for confidentiality, anonymity, special scheduling, specific venues and others that may arise.

Please contact or have your agent, secretary, assistant, publicist, etc., contact Ms. Gordon at (312) 337-0732, extension 1.  She will work with you to satisfy your requirements.

Athletes

Customized program development and training services are available.  Dr. Applebaum will work with professional athletes post-career to assist you and your bodies in adjusting to the changes.

Entertainers

Customized program development and training services are available.  Training on location while you are in Chicago is available.  Training outside of Chicago is possible, schedule permitting.

CEOs

Customized program development and training services are available.

Corporate Fitness Programs

Dr. Applebaum will develop corporate fitness programs appropriate to your organization's size and needs.

Corporate fitness services include staff assessments, equipping a facility and fitness programs for groups and/or individuals.

Personal Training with Dr. Applebaum

Dr. Applebaum provides personal training services.  However, it is his goal to make each client as self-sufficient as possible.  Therefore, he limits the number of sessions per trainee in a calendar year.  The purposes of the sessions are to teach trainees how to perform their routines safely and properly.

Trainees, if they are so inclined, are encouraged to find a workout partner.  They can be personally trained together by Dr. Applebaum.  If requested, Dr. Applebaum will endeavor to find clients training partners.

About Analysis Services

If you are currently engaged in a fitness program but are not achieving the results you intended, Dr. Applebaum offers program evaluation and analysis services.

Using proprietary models, Dr. Applebaum will review your program, determine its efficacy and make recommendations based upon the analysis results.